退役运动员新选择：走向网红之路

奥运冠军管晨辰对师姐吴柳芳的批评，并未获得全网一致好评，许多网友仍然站在吴柳芳一边。正如《了不起的盖茨比》中所言：“当你想要批评别人的时候，要记住，这世上并不是所有人都有你拥有的那些优势。”作为奥运冠军，管晨辰的指责被视为“坐着说话不腰疼”，毕竟她的师姐在荣誉和知名度上都无法与其相提并论。

更何况，两位退役体操运动员如今都是网络红人。管晨辰签约的是无忧传媒，而吴柳芳则属于大海星辰。在比较谁跳得舞蹈更加高尚时，不免显得有些滑稽。此外，由于两家MCN机构曾成功合作，此次事件也可能被解读为炒作，而非恶意猜测。

在真相尚未完全揭晓之前，对这一事件进行评论难免失公允。从我的角度来看，该事件背后反映出的一些社会现象更值得我们深思。

短视频博主正在成为众多退役运动员的重要转型选择。这股风潮愈演愈烈，如今退役运动员进入政府体系工作的机会越来越少，以往很多奥运冠军能够轻松谋职，但现在这样的职位变得日益稀缺。今年年初，全国游泳冠军赛上的裁判罗雪娟就是一个例子，她这样级别的选手沦落至此，让我感到惊讶，这从侧面印证了即使是顶尖选手，在体制内同样艰难生存。

对于没有光环加持的大多数退役运动员而言，他们面临更加严峻的境遇。除了极个别能转行做教练，大部分只能自谋生路。而他们通常与社会存在一定脱节，进入职场之路充满挑战。然而，短视频平台的发展给他们提供了一条较易实现转型的新路径。目前大量退休运动员纷纷涌入抖音等平台尝试二次创业。一方面，通过积累粉丝，可以通过直播带货等方式实现收入；另一方面，他们凭借自身专业背景，更容易吸引观众关注，从而聚集更多粉丝。

例如前国脚徐亮早期便扎根于抖音，他分享足球教学内容以维持热度，并吸引孩子们来学习。同样，对于大多数退役体育人员来说，当短视频博主可谓是一举多得。例如范志毅就非常活跃地运营个人账号，同时收获颇丰。在这个流量时代，有影响力的人士自然会受到欢迎，但像吴柳芳这类默默无闻、成绩平平者，则很容易陷入流量争夺战中，被迫迎合市场需求.

尤其是在面对各种激进策略时，例如拍摄一些擦边的视频，高颜值女主播利用暴露穿着获取注意已经屡见不鲜。虽然这种行为本身已成常态，却因互相炒作而得到放大——实际上，在管晨辰发起冲突之前，吴柳芳所谓“擦边”作品并没太多人关注，是之后才迅速走红。因此，如果没有彼此间的不懈竞争，也许事情不会如此发展。这种局势让双方均受益，其中包括令Wu Liufang在仅仅两天内增加200万粉丝。如果不是因为某些限制措施，她或许可以借助直播进一步提升自己的事业巅峰，一切似乎都符合网络推广定律中的典型特征.

If it weren't for mutual hype, then perhaps Kan Chenchen's unintentional remarks would have served as a "godsend" to her despised senior sister. Wu Liufang shouldn't harbor resentment towards Kan Chenchen; rather, she should regard this younger counterpart as an “恩人”.

The very label of being a retired athlete that once defined Wu Liufang has also led to her current困境. If she weren’t known primarily as a former competitor, any form of promotion or controversy might not attract such scrutiny and disdain.

This inherent prestige attached to their status can easily transform into shackles post-retirement. They are athletes cultivated by the system—winning championships for national pride means that any misstep after retirement could be seen as tarnishing collective honor. The profession itself is difficult to fully demystify; even in retirement, they struggle against becoming entirely independent individuals while still carrying the weighty legacies from their past glories.

The more glorious one’s achievements before retiring were, the heavier those chains become afterward—as only a few manage to maintain success without them during this transitional phase filled with uncertainty and challenge among most others looking toward new paths ahead.” < p >As pursuing fame through social media becomes increasingly common within this demographic group , bizarre occurrences will inevitably continue arising . Flow represents immense potential gains yet harbors lurking dangers below its surface ; despite understanding these risks many ex-athletes willingly leap forward anyway . In fact , both instances involving Wuliu Fang & Kuan Chencheng serve merely examples illustrating absurdities stemming from today ’ s digital age – regrettably so given how much longer we’re likely see similar spectacles unfold repeatedly amidst growing absurdity resulting our numbed perceptions regarding what constitutes reality nowadays under relentless pursuit waves attention online ”